31 new patients.
September improved on August's 26 new patients and is the strongest 2026 result to date.
01 · Summary
September at a glance.
New-patient numbers increased to 31, while Google Ads generated 30 conversions at an efficient $49.60 AUD each. Website traffic reached 4.2K visitors, with paid sources accounting for 81.3% of visitors despite total traffic declining from the preceding period.
30 conversions.
Google Ads delivered 30 conversions from 200 clicks at a $49.60 AUD cost per conversion.
4.2K visitors.
Paid sources accounted for 81.3% of visitors, while Paid was the largest single channel at 78%.
02 · Reels
September reel.
One reel was delivered in September, adding a motion-led format to the clinic's content mix.
Reel 01View reel
03 · Graphics
September graphics.
Eighteen graphics were delivered, supporting a consistent local presence and giving the clinic a broad creative bank for upcoming seasonal messages.
04 · New patient numbers
Full patient history.
September is highlighted. New-patient numbers increased from 26 in August to 31 in September, setting a new high for 2026.
| Month | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| January | 30 | 17 | 19 | 21 |
| February | 34 | 21 | 18 | 25 |
| March | 30 | 16 | 17 | 26 |
| April | 23 | 19 | 19 | 28 |
| May | 22 | 32 | 16 | 25 |
| June | 24 | 22 | 10 | 17 |
| July | 21 | 37 | 21 | 10 |
| August | 38 | 38 | 19 | 26 |
| September | 20 | 17 | 27 | 31 |
| October | 20 | 23 | 17 | |
| November | 28 | 19 | ||
| December | 11 | 16 | 19 |
Up 5 new patients.
September increased 19% from August's 26 new patients, continuing the recovery from July's low point.
A new yearly high.
September's 31 new patients exceeded April's previous 2026 high of 28, setting the strongest monthly result so far this year.
4 ahead of last September.
September outperformed September 2025 by 15%, indicating stronger new-patient momentum than the same point last year.
05 · Leads
Opportunity quality matters in September.
Twelve opportunities were created during the month. The source mix shows six call-created opportunities, five Contact Us enquiries, and one Webchat enquiry; however, several call-created opportunities were not suitable new-patient enquiries.
New opportunities
12
Created in September
Five Contact Us enquiries, one Webchat enquiry, and six opportunities created from phone-call activity.
5 Contact Us1 Webchat6 Call-created
Call qualification
One documented new-patient call.
Of the six call-created opportunities, one had documented new-patient treatment intent. The remaining calls were wrong-practice, existing-patient, or lacked enough information to confirm a suitable enquiry.
1Documented new-patient call
5Calls requiring qualification or not suitable
Opportunity value: Contact and Webchat opportunities carry a combined $3,000 AUD value. This is pipeline value, not confirmed revenue.
06 · Calls
Call coverage is the clearest conversion opportunity.
Inbound calls
15 call events
Fifteen inbound calls were received, including 14 through the Google Ads phone line and one confirmed Google paid call.
Answered7
Missed3
Voicemail4
Busy1
Answer coverage
47% answered
Seven of 15 inbound callers reached a live conversation, leaving eight calls without a live answer.
Unique callers11
Connected talk time6m 48s
Average connected call58s
Performance insight: Paid channels are creating call demand, but the 47% answer rate and several wrong-practice calls show that stronger call handling and qualification are needed to convert more of this demand into appropriate consultations.
07 · Meta Ads
Meta Ads built awareness and landing-page traffic.
The campaign was designed to drive website traffic, delivering broad local visibility and cost-efficient landing-page visits rather than direct lead generation.
Spend (AUD)$2,182.54Total Meta Ads spend
Impressions717KLocal campaign visibility
Reach121KPeople reached
Link clicks6,9850.97% link click-through rate
Landing-page views3,072$0.71 per landing-page view
Traffic campaign performance
The campaign reached 121,250 people at an average frequency of 5.91. It produced 3,072 landing-page views from 6,985 link clicks. Meta did not record lead or message actions because the campaign objective was website traffic.
Performance insight: Meta Ads provided efficient awareness and site traffic, with the strongest-volume creative, “Dry Mouth in the Morning: Worth Mentioning?”, delivering 2,243 landing-page views. Meta's contribution should be evaluated through visibility and website activity rather than direct lead volume.
08 · Google Ads
Google Ads delivered efficient conversion volume.
Google Ads generated 30 conversions from 200 clicks in September. At $49.60 AUD per conversion, the campaign delivered a stronger cost outcome than the August Google Ads result.
Impressions7,121Google Ads visibility
Clicks200Website visits from ads
Conversions30Google Ads conversions
Spend (AUD)$1,488.12Total Google Ads spend
Cost per conversion$49.6015.00% conversion rate
Campaign performance
PMax | ADWP | New Patients | 1km | v1 was the only campaign with September delivery, producing all 200 clicks and 30 conversions. The average cost per click was $7.44 AUD, with a 2.81% click-through rate.
Performance insight: Google Ads more than doubled its August conversion count from 15 to 30 while holding monthly spend nearly flat. The priority is protecting this efficiency while ensuring enquiries and calls receive timely clinic follow-up.
09 · Landing page
New Patients Offer.
New Patients Offer Landing Page
The new-patient offer remains the central destination for paid search activity. Its booking pathway should make it easy for high-intent visitors to contact the practice quickly.
10 · Website traffic
Paid traffic remained dominant, but total traffic softened.
Website traffic reached 4.2K visitors, down 24.83% against the previous 30 days. Paid sources combined accounted for 81.3% of visitors, with Paid as the largest single channel at 78%.
Website visitors by channel
↓ 24.83% vs previous 30 days
4.2KTotal visitors
Paid3.28K
Other / unclassified381
Organic245
Referral144
CPC132
AI assistants13
11 · Wins
September highlights.
31 new patients.
September set a new 2026 high, improving on August's 26 new patients.
30 conversions.
Google Ads doubled the August conversion result while keeping spend broadly level.
$49.60 per conversion.
Google Ads generated a lower conversion cost than the August result, creating a strong base for continued high-intent demand.
12 · Recommended next steps
Opportunities identified from September performance.
September proved that the clinic can generate both patient growth and efficient paid conversions. The next steps focus on preserving Google Ads efficiency while improving the quality and follow-up of enquiries.
The New Patients Performance Max campaign generated all 30 September conversions at $49.60 AUD each. Maintain this campaign while monitoring conversion quality as volume grows.
Eight of 15 inbound calls did not reach a live answer, and several calls were not suitable new-patient enquiries. Faster answering and a clear call-qualification process can improve the value of paid call demand.
With traffic down 24.83% and paid sources responsible for 81.3% of visits, sustaining efficient paid reach and testing timely booking messages are practical ways to rebuild visitor volume.