31 new patients.
September improved on August's 26 new patients and is the strongest 2026 result to date.
01 · Summary
September at a glance.
New-patient numbers increased to 31, while Google Ads generated 30 conversions at an efficient $49.60 AUD each. Website traffic reached 4.2K visitors, with paid sources accounting for 81.3% of visitors despite total traffic declining from the preceding period.
30 conversions.
Google Ads delivered 30 conversions from 200 clicks at a $49.60 AUD cost per conversion.
4.2K visitors.
Paid sources accounted for 81.3% of visitors, while Paid was the largest single channel at 78%.
02 · Reels
September reel.
One reel was delivered in September, adding a motion-led format to the clinic's content mix.
Reel 01View reel
03 · Graphics
September graphics.
Eighteen graphics were delivered, supporting a consistent local presence and giving the clinic a broad creative bank for upcoming seasonal messages.
04 · New patient numbers
Full patient history.
September is highlighted. Reported new-patient numbers increased from 26 in August to 31 in September, setting a new high for 2026.
| Month | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| January | 30 | 17 | 19 | 21 |
| February | 34 | 21 | 18 | 25 |
| March | 30 | 16 | 17 | 26 |
| April | 23 | 19 | 19 | 28 |
| May | 22 | 32 | 16 | 25 |
| June | 24 | 22 | 10 | 17 |
| July | 21 | 37 | 21 | 10 |
| August | 38 | 38 | 19 | 26 |
| September | 20 | 17 | 27 | 31 |
| October | 20 | 23 | 17 | |
| November | 28 | 19 | 20 | |
| December | 11 | 16 | 19 |
Up 5 new patients.
September increased 19% from August's 26 new patients, continuing the recovery from July's low point.
A new yearly high.
September's 31 new patients exceeded April's previous 2026 high of 28, setting the strongest monthly result so far this year.
4 ahead of last September.
September outperformed September 2025 by 15%, indicating stronger new-patient momentum than the same point last year.
05 · Leads
Opportunity follow-up is the priority in September.
Twelve opportunities were created during the month: five Contact Us enquiries, one Webchat enquiry, and six with no recorded source. Their current pipeline position shows all remain open, so timely follow-up is the immediate opportunity to move them forward.
New opportunities
12
Created in September
Five Contact Us enquiries, one Webchat enquiry, and six opportunities with no recorded source.
5 Contact Us1 Webchat6 No source recorded
Current pipeline position
All 12 opportunities remain open.
The current pipeline shows ten opportunities at New Lead and two in Follow Up, making response speed and consistent follow-through central to their potential value.
10New Lead
2Follow Up
Opportunity value: Seven of 12 opportunities carry a combined $3,200 AUD recorded pipeline value. This is not confirmed revenue.
06 · Calls
Call connection records need alignment.
Inbound calls
15 call events
Fourteen inbound calls reached the designated Google Ads number between 17 and 29 September. One additional inbound call reached the clinic's second number.
Google Ads number calls14
Second clinic number1
Phone record: answered6
Phone record: unanswered8
Call connection records
6 and 12 connected calls.
The clinic phone record shows six answered calls, while Google Ads records 12 connected calls for the same 14-call period. These systems are classifying call outcomes differently.
Contact records10
Phone record: completed6
Google Ads: connected12
Google Ads: missed2
Performance insight: The Google Ads number is producing call activity. Aligning the call outcome definitions will provide a clearer basis for improving response coverage and converting calls into consultations.
07 · Meta Ads
Meta Ads built awareness and landing-page traffic.
The campaign was designed to build awareness and drive website visits rather than direct lead generation. Traffic performance softened compared with the prior period, despite maintaining strong local reach.
Spend (AUD)$2,091.16Total Meta Ads spend
Reach96.4KPeople reached
Link clicks6,243$0.33 per link click
Landing-page views2,170$0.96 per landing-page view
Frequency7.0Average times reached
Traffic campaign performance
The active Meta traffic campaign operated at $70 per day. It reached 96,350 people at an average frequency of 7.0 and generated 2,170 landing-page views from 6,243 link clicks. No lead, message, or booking actions were recorded.
Performance insight: Landing-page views declined 29% from 3,072 in the prior period to 2,170, while cost per landing-page view increased 35% from $0.71 to $0.96. “Dry Mouth in the Morning: Worth Mentioning?” remained the strongest-volume creative, delivering 1,543 landing-page views and accounting for 71% of landing-page views.
08 · Google Ads
Google Ads delivered efficient conversion volume.
Google Ads generated 30 conversions from 200 clicks in September. At $49.60 AUD per conversion, the campaign delivered a stronger cost outcome than the August Google Ads result.
Impressions7,121Google Ads visibility
Clicks200Website visits from ads
Conversions30Google Ads conversions
Spend (AUD)$1,488.12Total Google Ads spend
Cost per conversion$49.6015.00% conversion rate
Campaign performance
The New Patients Google Ads campaign was the only campaign with September delivery, producing all 200 clicks and 30 conversions. The average cost per click was $7.44 AUD, with a 2.81% click-through rate.
Performance insight: Google Ads more than doubled its August conversion count from 15 to 30 while holding monthly spend nearly flat. Strengthening the link between campaign conversions and enquiry records will give the clinic a clearer view of follow-up outcomes.
09 · Landing page
Patient Offers.
New Patient Offer
The Patient Offers page is the current destination for new-patient offers and paid-search activity, giving prospective patients a direct path to learn more and book.
10 · Website traffic
Paid traffic remained dominant, but total traffic softened.
Website traffic reached 4.2K visitors, down 24.83% against the previous 30 days. Paid sources combined accounted for 81.3% of visitors, with Paid as the largest single channel at 78%.
Website visitors by channel
↓ 24.83% vs previous 30 days
4.2KTotal visitors
Paid3.28K
Other / unclassified381
Organic245
Referral144
Other paid traffic132
AI assistants13
11 · Wins
September highlights.
31 new patients reported.
September set a new 2026 high, improving on August's 26 new patients.
30 conversions recorded.
Google Ads doubled the August conversion result while keeping spend broadly level.
$49.60 per conversion.
The lower conversion cost is a positive efficiency signal to maintain while enquiry follow-up outcomes are reviewed.
12 · Recommended next steps
Opportunities identified from September performance.
September recorded higher new-patient numbers and a lower Google Ads conversion cost. The next steps focus on maintaining that efficiency, clarifying call outcomes, and improving enquiry follow-up.
The New Patients Google Ads campaign recorded 30 September conversions at $49.60 AUD each. Maintain this campaign while monitoring conversion quality and enquiry follow-up.
Fourteen calls reached the Google Ads number, but the phone and Google Ads records classify connected calls differently. Agreeing a shared definition will make response coverage easier to improve.
With traffic down 24.83% and paid sources responsible for 81.3% of visits, sustaining efficient paid reach and testing timely booking messages are practical ways to rebuild visitor volume.